First, I definitely do not claim to be a search engine optimization (SEO) expert. I enjoy reading and learning about the ins and outs of SEO as well as experimenting with websites to improve the rank. A website owner can take certain steps him or herself to improve the websites rank without paying an “expert” for help.
In my experience in talking with small and medium size business owners they do not have the time or the interest level to learn about SEO in order to improve the rank of their website. Therefore, business owners are open to help from an outside consultant.
I am focusing my area of help in one particular area – fresh content. I have read many blogs, books, and articles about SEO and it seems everyone is in agreement that “fresh content” is a major factor in optimizing a website’s rank with search engines. In addition to adding fresh content to websites I will work on increasing the number of back links and perform other actions to “experiment” with improving a websites rank including consulting on keywords, meta data, and advertising options.